Where did Seeing Double's logo come from? Well, when I knew both Kristy and Anna were going to race together for the first time 2012, I decided they needed a website. They helped me with the content and ideas, and selected the final naming convention... Seeing Double was quickly adopted, and I was almost as quickly corrected with respect to "Sled Dog" versus "Dog Sled" Racing (a musher races sled dogs while standing on a dog sled ~ c'mon Kat).
I realized soon enough that they'd need some kind of consistent logo. So I turned to friend and colleague Dana, described pretty loosely what I was thinking, and asked her to put pencil to paper. I really like what she put together, and took it to friend and fellow South Shore High School grad Heather at Idea Design Studio in Iron River, Wis. She took Dana's sketch digital, made a few different color schemes, and added the paw print. And so Anna and Kristy's logo was born.
What does the Seeing Double logo "say" to this Mad Blogger? Well the 'seeing double' is an obvious direct reference to Kristy and Anna being identical twins. And I've already clarified the 'sled dog racing' aspect; it's also a part of who they are and certainly a huge part of what they do. Seeing Double Sled Dog as an acronym is SDSD ~ split that in two and create a mirror image of the second half intertwined and you have SD DS. The two interlocked D's are also reminiscent of the front of two sleds coming together. The two D's are also from Double and Dog, and we all know the dogs are doubly important (insert paw print)! The two S's are transformed into rivers or the winding trails they often follow. And if you let your imagination do some minor gymnastics, you can picture the two D's tipping onto their sides and atop one another to form a capital B for Berington. I'd have good fun animating their logo if I only had the knowledge, skills, and software!
What does the Seeing Double logo "say" to this Mad Blogger? Well the 'seeing double' is an obvious direct reference to Kristy and Anna being identical twins. And I've already clarified the 'sled dog racing' aspect; it's also a part of who they are and certainly a huge part of what they do. Seeing Double Sled Dog as an acronym is SDSD ~ split that in two and create a mirror image of the second half intertwined and you have SD DS. The two interlocked D's are also reminiscent of the front of two sleds coming together. The two D's are also from Double and Dog, and we all know the dogs are doubly important (insert paw print)! The two S's are transformed into rivers or the winding trails they often follow. And if you let your imagination do some minor gymnastics, you can picture the two D's tipping onto their sides and atop one another to form a capital B for Berington. I'd have good fun animating their logo if I only had the knowledge, skills, and software!
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This brings me to the Reader Participation portion of this post. I've thought on and off about trying to launch Seeing Double merchandise, and you've likely spotted a few things out there, or on the twins, with the Seeing Double logo. If you have interest, please complete the following survey to help bring you products that you actually have interest in!
** Sorry, the survey has been closed. But we're launching some merchandise soon, so thank you for your interest!
